and whats up that their email is "info@atlanticrivers.com" ??
Pacific Rivers is owned by Atlantic River Outfitters so one generic email for the company.
This is also why the heavy influence of Loop products and how they were able to be resellers of Simms products and other brands that usually give dealers exclusive territories. Fred's had many of those sorts of brands and are just down the road.
I think they are a franchise of Atlantic River outfitter. They share the information and guides. I have very good experience with Atlantic River outfitter. The gears in their website have more attractive price.